The use of valuable land for the disposal of waste is a global concern and the pollution created by the production, transport & disposal of clothing, make fashion the second greatest polluting industry in the world.
Now, the fashion market appears to be on the cusp of major change prompted by changing consumer behaviour and Colour Elements aims to facilitate that change through colour-directed online shopping.
Colour Elements provide a new way of shopping that helps customers feel fantastic about every clothing purchase. They offer digital solutions to fast-fashion problems with consumer-friendly products that are fun to use. Customers are directed to clothes they want to purchase and repeatedly wear through personalised colour. They also
communicate with customers, through direct emails and on their social media platforms, promote sustainable shopping habits.
Online Colour iD Service identifies the colours of clothes, accessories & make up that flatter the facial features of individuals.
Online Suggestions of Outfits in colours restricted to only those that complement individuals are emailed to subscribers each week. These Element Edits have direct links to online retail clothes to make shopping quick and successful for busy customers who want to look good without wasting time shopping.
The Original Colour Elements App is used by shoppers to gain immediate access to their unique collection of colours while shopping.
A new element “Aether”, a whole new range of colours, has been introduced in the app after a trip to Hong Kong. Check Colour Elements out on iTunes now!
Find out more about this solution : http://www.colourelements.com